Established in 1999, Blue Square is considered as one of the newest and yet one of the most innovative players in the sports booking arena. It has improved the way sports betting is made by making online sports betting a much easier process to complete. In 2003, Blue Square was bought by the Rank Group, one of the leading names in bingo, gaming and resort operations. The Rank Group also owns the Hard Rock Café brand.

Types of Bets Taken

Blue Square is pretty much focused on its clientele in the United Kingdom . The wagers that can be made with Blue Square are popular sporting events in the United Kingdom , although Blue Square also covers events in Europe and the United States . The sporting events covered include athletics, American football, basketball, boxing, cricket, darts, Gaelic sports, greyhound racing, golf, horse racing, ice hockey, motor racing, pool, rugby, snooker, soccer and tennis.

In Blue Square , odds are also offered on special events surrounding politics and the British royal family, on music and television specials, and on novelty events like whether or not it will snow on Christmas day. The Irish lottery and the Spanish lottery are also covered.

The sports betting at Blue Square is done through telephone, through the Internet, and through digital television. The minimum bet allowed is 50p if done online and £5 if done through telephone.

The Blue Square sports booking website is user-friendly, easy to navigate and loads quickly. Prior to each match, the actual odds are shown on the website. There is a live video and live audio feature on the Blue Square sports booking website that gives up-to-the-minute information on covered events.

Like many sports booking services in Europe , Blue Square does not cater to residents of the United States .

Bonus Listing

Blue Square offers a number of bonuses for new users and returning users of their sports booking website. First time users can avail of a free bet amounting to £25. This free bet, however, cannot be taken with the betting returns. Blue Square also runs weekly competitions where their clients have the chance to win free bets. They also give opportunities for loyal customers to get cash back bonuses and other loyalty incentives.

Security and Customer Service

Blue Square takes the security of its sports booking website seriously and has even dedicated a page on their website to illustrate just how safe it is to make wagers through their sports booking facilities. Blue Square uses up-to-date encryption technology to guarantee their website and database's security and integrity.

Blue Square has a comprehensive help section that is very easy to understand. The help section also contains specific rules and guidelines on betting. For any other concern that is not covered by the help section, Blue Square has a call center hotline that is open 24 hours a day, seven days a week.

Payment Methods

Payments and withdrawals at Blue Square can be done through bank wire transfer, credit card and debit card. Both Visa and MasterCard are accepted. Minimum deposit is £10.

Currencies accepted at Blue Square are Australian Dollar, Canadian Dollar, Euro, Japanese Yen, Singapore Dollar, UK Pounds and US Dollar.